Baby Showdowns

So....on cafemom today and noticed on my homepage a large forum with a bunch or baby photos on it. The title....Baby Showdown. Very interesting. Moms going at it baby to baby.....who has the cutest kid??? So, I thought I would check it out a little further. There is a best dressed baby showdown, a best smile baby showdown, and a just for fun showdown. I then clicked on the "Show me more" link and ended up on this page with about 100 different showdowns! They range from best home decor to best baby bump to hottest hubby. I wonder, how exactly does this effect the users of the site? Do people get mad if they lose the showdown and then proceed to stop using the site? Would something like a baby showdown turn cafemom into a community of exit? I assume that under certain circumstances it could. While I think this may add a fun competitive element to the site, it really seems unnecessary and could cause more drama than positive fun. However, you are note allowed to make comments on the showdown photos, you can only place your vote, so at least nasty words can't be exchanged between members if things get a little too competitive! Personally, I would not want to participate in the showdown, because I wouldn't want someone to tell me my kid is not as cute as another, or that my baby bump sucks.....do you agree?